Shufl hires new brand/strategy lead

We are thrilled to announce that Kym Lam Sam is joining our team as the new Brand Strategy Lead!

Kym brings over 15 years of experience as a brand strategist and designer, and he will be spearheading our brand strategy for a series of groundbreaking web3.0 projects and activations. His extensive practical expertise and deep knowledge of the industry will be invaluable as we move forward.

In addition to his professional achievements, Kym is an active participant in the web3.0 community. He serves as the Learning and Community Manager for Ed3 DAO, a non-profit organization dedicated to equipping and preparing educators for the future of education. Kym is also involved with The Crypto Rabbit Hole, a crypto-themed trading card game that teaches players about crypto, blockchain, and trading in an engaging and exciting way.

Kym is currently preparing his thesis for his Master of Communications and is on track to pursue his PhD. His research interests include visual communication, brand culture, digital communities, and identity in a web3.0 world. This academic insight will add a valuable dimension to our strategies.

With Kym’s unique blend of industry know-how and academic research, we are confident that he will help us continue to deliver world-class experiences for our users.

Welcome to the team, Kym!

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