[Byron Bay, Australia] – Shufl Labs, a web 3.0-focused product studio, is thrilled to announce its official launch following the successful completion of a strategic funding round.
The formal introduction of Shufl Labs signifies the union of several established products, including the NFT marketplace Shufl.app and various collections from the Goanna NFT project.
The strategic funding round is led by Borderless Capital, a leading investment manager focused on web3.0 technology.
“Shufl’s experience with the high quality Goanna collection, real-world impact with Tree Fund and foray into consulting services make it stand-out as a comprehensive NFT solution provider. We believe it’s uniquely positioned to work with leading media brands on their web3.0 foray” added Amit Mehra, Partner at Borderless Capital.
The founding team of Al Goanna, Algorand’s highest-grossing NFT collection to date, is responsible for the development of the NFT marketplace shufl.app. In recent months, the team has experienced significant demand for NFT-related services from both web2.0 and crypto-native brands. Drawing from firsthand experience in delivering groundbreaking NFT projects, Shufl Labs excels in creative direction, go-to-market strategies, and community building. With multiple live clients, this service complements their existing portfolio, providing an additional revenue stream resilient to the fluctuations of underlying token prices.
As a product studio, Shufl Labs will continue to offer services to external clients while concurrently developing their projects and platforms dedicated to building out web3.0 native IP. The commitment for the next year is to accelerate the growth of existing collections, explore new markets, and introduce fresh web3.0 native IP. NFT brands present a unique opportunity, and despite the market’s saturation with lower-quality offerings, Shufl Labs remains steadfast in their belief that high-quality collections can continue to cut through the noise.
Beyond consultancy services, Shufl Labs is actively involved in negotiations for the licensing of web3.0 rights to a range of exciting legacy media brands. This strategic move opens the door to a broader audience beyond the traditional crypto-native consumer base.
“We firmly believe that NFTs, with their technological advancements, verifiable ownership, artist provenance, and ease of asset transfer, will undoubtedly find broader adoption,” says Shufl Labs CEO, Ben Wyeth.
Shufl Labs is committed to responsible entrepreneurship, with a particular focus on utilizing blockchain technology to drive real-world impacts. Proudly, we announce the formal transfer of treefund.io’s ongoing management to Shufl’s portfolio.
“With the Tree Fund having planted over 250,000 trees over the past two years, this move further anchors our dedication to using emerging technologies to drive positive real-world impacts and will be supported by the various projects within the broader Shufl family,” says Shufl Labs CEO, Ben Wyeth.
Shufl-labs.com
Shufl Labs is an Australian based web3.0 focused product studio focused on creating innovative NFT collections, platforms and tooling. Shuf Lab’s portfolio includes Shufl.app an NFT marketplace, The Goanna NFT collections and Tree Fund.io.
Shufl.app
Shufl.app is a community focused NFT marketplace dedicated to empowering creators and communities building on Algorand.
Goanna NFT
The Goanna NFT collection is the highest grossing NFT collection of all time on the Algorand blockchain. With a combined volume in excess of $7.5M USD across the various collections the Goanna NFTs continue to set new standards and pave the way for Algo NFTs.
Treefund.io
The Tree Fund is a Web3.0 focused impact fund, administered by Shufl Labs. The capital that is raised via donations and community initiatives is then invested through various de-fi and governance protocols. The generated yield is then used to directly support conservation efforts and tree planting projects around the globe. This innovative approach allows the fund to be truly sustainable both in terms of the projects it supports and also its own longevity.
About Borderless:
Borderless is a leading investment management firm focused on Web3 technology, dedicated to supporting the next generation of innovators who are driving the development of groundbreaking technologies that will enable the creation of value without borders. Borderless comprises a team of builders, partners, and investors who adopt a long-term perspective and strive to unleash the full potential of open, community-driven networks. Since 2018, Borderless has made 200+ investments across infrastructure, business applications, and nascent cryptographic protocols, and has played an integral role in the development of some of the most significant and innovative Web3 communities.
Website: https://borderlesscapital.io/
Twitter: https://twitter.com/borderless_cap
